State Driver Reviver | Public Event

When State hits the highway to help save lives, Verve is in the driver’s seat.

Back in 2004, State wanted to set up holiday weekend rest stops around the country to encourage motorists to beat fatigue by taking a break.  Ever since, Verve has been luring them in by the thousands with free food and drink, and activities for kids.

We negotiate with authorites on locations and safety, manage the sites and the teams, and keep the sausages sizzlng and the coffee hot—all around the country, all weekend.

We also make sure the message gets across by locking down media coverage, handling live interviews and showing staff how to really connect with everyone they meet.

With thoughtful research and sharp execution, we’ve made this event a genuine vehicle for State to get its message across.