Synlait Milk asked Verve to handle the international launch of Australasia’s only specialist infant milk formula factory.
We saw the opening of the plant at Rakaia in Canterbury as a chance to empahsize the purity of the product for Synlait’s largely Asian customers.
Using larger-than-life presentation technology, we transformed the new 10,000 square metre warehouse into a showcase for the company and its formula.
In the loading dock, we set up a high-end restaurant which served 120 VIPs a five-course degustation and matching wines.
By creating an event of unexpected quality in an unusual, beautiful place, we helped Synlait Milk to underscore its competitive advantages to the people who mattered.